A sentiment analysis tool analyzes text and statistics to determine whether a piece of content is positive, negative, or neutral. This technique, also known as opinion mining or emotion artificial intelligence, falls under the category of natural language processing (NLP). Scientists and scholars utilize this tool to methodically detect, isolate, measure, and examine emotional states and personal opinions.
Benefits of using sentiment analysis
Improved Service
When using sentiment analysis, the feedback of people is gathered.
From that data, a government agency can make decisions to improve their
services if they see that their people are not happy. It will benefit both the
people and the government agency.
Customer Satisfaction
Aside from turning profit, businesses can use Sentiment Analysis
to see their customers smiling. By doing so, it will attract more customers and
retain clients.
Increased sales
Going back to the roots of why businesses are created, to
get more money. A business can use the information from Sentiment Analysis to
know if their product need improvement, to see their strengths and weaknesses.
Trust
Businesses and government agencies are not the only
beneficiary of Sentiment Analysis. An example would be when buying from an
online shopping platform, what is the deciding factor to buy from that seller? We
look on the reviews of other people and that is Sentiment Analysis.
Conclusion
Sentiment analysis enables government agencies and
businesses to gather feedback from people and make data-driven decisions to
improve their services, thereby increasing customer satisfaction, attracting
more customers, retaining existing ones, identifying areas for product
improvement, and building trust between sellers and buyers in online shopping
platforms. By analyzing the sentiment of text and statistics, sentiment
analysis provides insights that benefit both the people and the organizations
that serve them.