When we talk about search engines there are numerous alternatives to Google, including Ecosia, which offers an environmentally-friendly alternative to help users find desired content and products.
Do you know what is Ecosia?
Ecosia – The search engine that plants trees. Where it stands out from the digital crowd by channeling its profits towards a noble cause: reforestation. Similar to the majority of search engines, Ecosia receives money from advertisements. Nonetheless, 80 percent of its earnings are reinvested in charitable institutions that support global tree-planting initiatives.
In addition to working to promote more trees, Ecosia also showcases search results from businesses that follow eco-friendly guidelines. Equipped with that knowledge, you may decide to provide your traffic and money to “green” firms.
How does it work?
It is simple. Every time you use Ecosia to search for something online, a portion of the revenue generated from advertising is directed toward planting trees. Yes, you heard that right—simply by browsing the web, you are actively contributing to the fight against deforestation and climate change.
What makes Ecosia unique as a search engine?
- Plant trees: It’s not a tree per search, it’s around 1 tree for every 50 searches. Ecosia’s unique feature is that it uses its profits to plant trees in various parts of the world. Users can track the number of trees that have been planted with the help of their searches.
- Lessen CO2: Each search with Ecosia removes roughly 1 kg of CO2 from the air.
- It offers encrypted searches and does not create user profiles to personalize results.
You can also watch this video if you are hesitant about Ecosia!
What’s Ecosia and how does it work?
In conclusion, Among search engines, Ecosia might not have the largest market share. On the other hand, we advise making sure your content is Bing and Ecosia optimized. You’ll be able to reach audiences this way that you might not reach with more conventional search engines like Google.