What is Search Engine Optimization (SEO)?

SEO refers to the process of upgrading your website in order to boost its exposure when consumers use search engines to look for items or services linked to your business. The higher your pages’ exposure in search results, the more likely you are to attract attention and attract new and existing clients to your company.

How does it work?

Bots are used by search engines to crawl the web, moving from site to site, collecting information about those sites, and indexing them. Consider the index to be a massive library where a librarian can pull up a book to assist you in finding exactly what you’re looking for at any given time.

Then, using hundreds of ranking criteria or signals, algorithms examine sites in the index to decide the order in which they should show in search results for a given query. The librarian, in analogy, has read every single book in the library and can tell you which one will provide the answers to your queries.

The SEO success factors can be viewed as proxies for user experience aspects. It’s how search bots determine how well a website or web page can provide the searcher with the information they’re looking for.

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