importance of powerPoint presentation in business Leave a Comment / IoT / By Franchezka Revereza Slideshows are also perfect for trade shows when a business wants to attract viewer attention. Interesting photos or statistics can help bring potential clients over to a business’s booth. PowerPoint is a persuasive tool for businesses to use, but it also has to be managed wisely. Businesses and professional firms use presentations to inform, educate, motivate and persuade internal and external audiences. A well-crafted presentation also demonstrates professionalism and helps to reinforce an organization’s corporate image.