Google Analytics 4

Which to Use: Cognos VS Power Bi

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Exploring the use of Cognos and Power BI on Azure for powerful analytics insights in recent posts. In today’s data-driven world, organizations are consistently seeking robust tools to extract actionable insights and drive informed decision-making. Power BI by Microsoft connects to diverse data sources, enabling the use of seamless insights extraction. While on the other …

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Exploring the Pros and Cons of Google Analytics 4 (GA4)

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Google Analytics 4 (GA4) is the latest version of Google Analytics, offering a new approach to tracking and analyzing user behavior across websites and apps. While GA4 brings exciting advancements, it’s important to understand both the advantages and limitations before transitioning from previous versions. In this blog post, we will explore the pros and cons …

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