AR

How AR is Shaping Consumer Experiences and Marketing

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Augmented Reality (AR) technology, once a speculative vision, has now become a substantial part of our digital interaction, especially in consumer experiences and marketing. With advancements in mobile technology, AR has transitioned from a novelty to a practical tool that significantly enhances both online and offline user engagement. Augmented Reality: Consumer Behavior AR technology enables …

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The Metaverse: Exploring a Digital Frontier

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In recent years, the concept of the metaverse has captured the imagination of tech enthusiasts and visionaries worldwide. The metaverse, depicted in sci-fi, is a virtual universe enabling real-time interaction between users and digital environments. As technology advances, the metaverse emerges as the next digital frontier, revolutionizing online connectivity and collaboration. What is the Metaverse? …

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Augmented Reality and Virtual Reality

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The terms “augmented reality” and “virtual reality” is frequently used colloquially. VR headsets like the Oculus Quest or Valve Index, as well as augmented reality apps and games like Pokemon Go, are still very popular. They both sound similar, and as the technologies advance, they begin to bleed into one another. However, they’re two very …

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